The pink ribbon is synonymous with breast cancer, charity, survival. But where did it all start?
In 1979, Penney Laingen, the wife of an American hostage who had been taken in Iran, was inspired by song to tie yellow ribbons around the trees in her front yard. The ribbon signaled her desire to see her husband home again, and for the first time, ribbon became message as they sprouted up across the country in solidarity.
11 years later, the activist art group Visual AIDS turned the ribbon bright red for those affected by the disease, “because it’s the color of passion”, and sent it onto the national stage during the Tony awards. Overnight, every charitable cause had to have a ribbon. After just a short time, they were so ubiquitous that The New York Times declared 1992 “The Year of the Ribbon.”
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